Reading this email today, I am thinking about several things that could improve this message. In this latest installment of “What Eric Thinks”, here’s what I think.

Like you, I meet many people each month, I sometimes get their business card. We talk a for a minute and move on to the next person.

My problem here is that I don’t recall who Jim XXXX is. I click on the link provided and am brought to a Plaxo page that list a few things about Plaxo, NO picture of who Jim is, [ this isn't Plaxo's fault, its Jim's fault ] and no information about Jim.

I don’t use Plaxo, and Jim has chosen to keep his information private, from what I can tell. Plaxo has a very brief description of what it is, but I’m still not completely sold on the idea. The problem I see here is that there is no link to Learn More about Plaxo, there is only a sign up form.

I think everyone who knows what Plaxo is, the early adopters, the biz networking pros have already signed up. I’ve heard of Plaxo, but I’m reluctant to sign up for yet one more social network when I can’t find out more information about it before handing over my email address and information.

So here is What Eric Thinks:

• Add a link to this invite page to Learn More about Plaxo before signing up.

• Jim XXXX needs to upload a picture

• Jim XXXX needs to make his information available to me, before I buy into this network.

I went to Plaxo.com and on their initial landing page, they have a much better introduction. The have a ‘Take A Tour’ link. Drop that Tour link onto the Invite page and watch your join rate climb.