eric rochow

Coming late to the party, I just learned of Jackie Huba and Ben McConnell’s blog, Church of the Customer, and read the essential post, The 1% Rule: Charting citizen participation. I also watched them eat a meatball sundae, all the while making wry comments, so you have to like them.
A lot of the social media [...]

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Full disclosure: I don’t have any children ( though who knows what the future brings ). But many of my friends do, and I spend time with them. I think, for the most part, that kids don’t do the things I did growing up. Kids are overbooked and micromanaged and not allowed to do anything [...]

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My friend Gary Vaynerchuk, of WineLibraryTV, who is even more exhausting than Chris Brogan, was interviewed by Daisy Whitney on her site.
Several of the points he made ring very true to me when it comes to producing a show in this new media space
You can’t sell out, you gotta be true.
People can sniff out fake [...]

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Something I’ve said more than once in my conversations with people about ‘where all this is going’ and I pointed out when I spoke at VON Boston; people who are attracted to ‘Green’ lifestyle choices are older than the stereotypical granola crunching treehuggers, and have more disposable income.
Ad Age posted an article about this,
In the [...]

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Both Walmart and Target have recently gotten stung in the social media world by trying to hide their affiliation with people/groups promoting their brands.
The Ignite Social Media blog has several posts about this, so rather than re-invent the wheel, read their posts on their site. They summed it up with this paragraph:
…it blows my mind [...]

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Not to sound like a broken record, but just this morning, while walking Henry in Prospect Park, I was talking with an advertising person about how there’s a ton of junk video on the web, and people are now starting to watch content with higher production values, and they will watch for longer periods.
Now Business [...]

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On the Blip.tv Yahoo group there has been some discussion about integrating more social tools into Blip.tv. Most web video shows on Blip have some sort of website separate from Blip, it may be a WordPress blog, just a HTML page, or a Ning site. Real World Green and Gardenfork now share a Ning site, [...]

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I’m not one to write long missives, here or elsewhere. I’m just not good at it. I also don’t believe that we all have to re-invent the wheel when someone already has a good idea, why not just add your own thoughts.
I do a lot of what some call micro-blogging, I post comments on other [...]

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My friend Chris Brogan, who is exhausting just to read, let alone try to emulate, has started a daily (hopefully) videoblog Attention Upgrade that runs on top of Magnify.net . Like regular blog, you can post text comments, but the cool thing about Magnify’s product is you can post video comments.
True to Eric form, I [...]

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I’ll elaborate on this later, but I’ve launched a community site for viewers of Gardenfork & Real World Green called The Greenhouse.
Its another one of my experiments in social networking and media. I get many emails from viewers, and I thought it be neat to create a destination where viewers could share with each other, [...]

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