eric rochow : social media handyman

Host and Producer of Gardenfork & Real World Green, www.green-house.tv

eric rochow : social media handyman header image 4

Entries Tagged as 'social media'

Nicole and Marc of Wood Whisperer on Ustream Live Streaming

February 19th, 2008 · No Comments

my social media friends Nicole and Marc of The Wood Whisperer gave a talk at Podcamp AZ about using Ustream.tv
Nicole makes some very good points about stickiness and building viewers into foamers.

[Read more →]

Tags: Online Video · social media · social networking

Jeff Pulver interviews me on Pulver.tv

January 24th, 2008 · No Comments

I was invited by Andrew Lipson and Jeff Pulver to appear on Jeff Pulver’s Blogtv.com show, Pulver.tv. It was great. Thanks for having me.

[Read more →]

Tags: Online Video · Uncategorized · social media

Over – Twitter

January 19th, 2008 · No Comments

Twice in two nights of talking with the social media types of New York it has been said to me:
“Yeah, I’ve cut down on my Twitters.”
Twitter is great for learning about news and links and what your friends are doing, but there are those who over-twitter. One wonders what they do besides Twitter. A [...]

[Read more →]

Tags: social media · social networking

The 1% rule rings true for Gardenfork

January 9th, 2008 · 2 Comments

Coming late to the party, I just learned of Jackie Huba and Ben McConnell’s blog, Church of the Customer, and read the essential post, The 1% Rule: Charting citizen participation. I also watched them eat a meatball sundae, all the while making wry comments, so you have to like them.
A lot of the social media [...]

[Read more →]

Tags: social media · social networking

5 dangerous things you should let your kids do

January 6th, 2008 · 2 Comments

Full disclosure: I don’t have any children ( though who knows what the future brings ). But many of my friends do, and I spend time with them. I think, for the most part, that kids don’t do the things I did growing up. Kids are overbooked and micromanaged and not allowed to do anything [...]

[Read more →]

Tags: Online Video · social media

You gotta be true

December 5th, 2007 · 1 Comment

My friend Gary Vaynerchuk, of WineLibraryTV, who is even more exhausting than Chris Brogan, was interviewed by Daisy Whitney on her site.
Several of the points he made ring very true to me when it comes to producing a show in this new media space
You can’t sell out, you gotta be true.
People can sniff out fake [...]

[Read more →]

Tags: social media

Green people aren’t the granola crunchers we think of

December 5th, 2007 · No Comments

Something I’ve said more than once in my conversations with people about ‘where all this is going’ and I pointed out when I spoke at VON Boston; people who are attracted to ‘Green’ lifestyle choices are older than the stereotypical granola crunching treehuggers, and have more disposable income.
Ad Age posted an article about this,
In the [...]

[Read more →]

Tags: social media

Social Media can be quicksand for corporations

December 4th, 2007 · 1 Comment

Both Walmart and Target have recently gotten stung in the social media world by trying to hide their affiliation with people/groups promoting their brands.
The Ignite Social Media blog has several posts about this, so rather than re-invent the wheel, read their posts on their site. They summed it up with this paragraph:
…it blows my mind [...]

[Read more →]

Tags: social media

Web viewers abandoning UGC, watching more high-end content

November 21st, 2007 · 1 Comment

Not to sound like a broken record, but just this morning, while walking Henry in Prospect Park, I was talking with an advertising person about how there’s a ton of junk video on the web, and people are now starting to watch content with higher production values, and they will watch for longer periods.
Now Business [...]

[Read more →]

Tags: Online Video · social media

Each of these social networks is an island

November 20th, 2007 · No Comments

On the Blip.tv Yahoo group there has been some discussion about integrating more social tools into Blip.tv. Most web video shows on Blip have some sort of website separate from Blip, it may be a WordPress blog, just a HTML page, or a Ning site. Real World Green and Gardenfork now share a Ning site, [...]

[Read more →]

Tags: Online Video · social media · social networking