eric rochow : social media handyman

In Brooklyn, I’m in Prospect Park most mornings around 6:30 running our Labs during off-leash hours.
This week, in addition to the usual crowd of dogs and people in the Long Meadow was a photo shoot for a music group.
A Golden Retriever puppy wandered over to the photo shoot, and as the owner walked over to [...]

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Its not every day you get a call from Julia Roy of Undercurrent asking if you’d be interested in having a new Ford Fiesta for 6 months, free gas and insurance.
But that’s what happened.
Wow.
Ford asked that I make a video about why I would like a car for the summer, so in true Gardenfork fashion [...]

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I ran across People’s Popsicle at the Brooklyn Flea, a foodie paradise flea market in Brooklyn.
Good popsicles, but what i liked as well was their unique business cards.
The only improvement i would suggest is their website stamped on the reverse side. Its a must have.
 

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Andy Sernovitz invited me to attend the Word of Mouth Crash Course put on by Gas Pedal. Its a one day course on how to get people talking about you and your business.
I love word of mouth marketing. Its how I’ve gotten work all my life. With the rise of the web as a [...]

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I’m not a great text blogger, I’m just not good at it. So I’ve decided to talk about social media the way I do best, and that is with video. This is the first of my new video blog posts of how people and companies use social media. The focus of many of these videos [...]

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Twitter spam, I get at least one of these a day, and I decided to take a minute here to do the “How Eric Sees It” on the use of Twitter as a tool to get out your message, without annoying people.
Let’s step thru my thoughts when I got this email from Twitter:

Here’s a big [...]

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Just wanted to share this with you, as I think its pretty cool. On the iTunes hobby page Gardenfork is up there with some of the big wheels of the video podcast world, and it ranked #4 of all hobby podcasts. Right alongside our friends from The Wood Whisperer. Neat.

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Representatives John Culberson and Tim Ryan are now using Twitter. Other politicians use it, but its usually their staff that send out the posts. These 2 are sending their own. A quick review of some of their posts reveal their outlook on current topics

Of the two, Mr Culberson is using Twitter for what it does [...]

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I think most blogs are successful if their focus is a niche, rather than just a ramble of thoughts. ( ok, mine is a ramble of thoughts )

Today I learned that Mark Frauenfelder of Make Magazine has a blog, Dinosaurs and Robots, which I learned about from Make Magazine’s daily email. While reading about Mark [...]

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Real World Green is now sponsored by Primo Water. The deal was negotiated by Matt Snodgrass of Porter Novelli and Paul Kontonis of For Your Imagination.

Primo Water sells water in large 5 gallon containers at retailers and you return the container for it to be re-used. Its individual water bottles are made with a plastic [...]

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