eric rochow

Andy Sernovitz invited me to attend the Word of Mouth Crash Course put on by Gas Pedal. Its a one day course on how to get people talking about you and your business.
I love word of mouth marketing. Its how I’ve gotten work all my life. With the rise of the web as a [...]

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I’m not a great text blogger, I’m just not good at it. So I’ve decided to talk about social media the way I do best, and that is with video. This is the first of my new video blog posts of how people and companies use social media. The focus of many of these videos [...]

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Twitter spam, I get at least one of these a day, and I decided to take a minute here to do the “How Eric Sees It” on the use of Twitter as a tool to get out your message, without annoying people.
Let’s step thru my thoughts when I got this email from Twitter:

Here’s a big [...]

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Just wanted to share this with you, as I think its pretty cool. On the iTunes hobby page Gardenfork is up there with some of the big wheels of the video podcast world, and it ranked #4 of all hobby podcasts. Right alongside our friends from The Wood Whisperer. Neat.

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Representatives John Culberson and Tim Ryan are now using Twitter. Other politicians use it, but its usually their staff that send out the posts. These 2 are sending their own. A quick review of some of their posts reveal their outlook on current topics

Of the two, Mr Culberson is using Twitter for what it does [...]

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I think most blogs are successful if their focus is a niche, rather than just a ramble of thoughts. ( ok, mine is a ramble of thoughts )

Today I learned that Mark Frauenfelder of Make Magazine has a blog, Dinosaurs and Robots, which I learned about from Make Magazine’s daily email. While reading about Mark [...]

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Real World Green is now sponsored by Primo Water. The deal was negotiated by Matt Snodgrass of Porter Novelli and Paul Kontonis of For Your Imagination.

Primo Water sells water in large 5 gallon containers at retailers and you return the container for it to be re-used. Its individual water bottles are made with a plastic [...]

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I got to have lunch with Josh Cohen and Jamison Tilsner, creators of the of Tilzy.tv, a guide television on the web . They interviewed me and checked out our new rollout of The Green House. A big thank you to them for this.
The Green HouseUploaded by TilzyTV

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It seems the prevailing attitude is that Email is Dead. I find the contrary to be true. Email works great for reaching out to regular viewers of Gardenfork and Real World Green, and causes more people to visit our community site, The Greenhouse.
In every episode of Gardenfork and Real World Green, I mention that people [...]

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In November of last year I started The Greenhouse ( which runs on top of Ning )as place for people who watch Gardenfork and Real World Green to get together. One reason for starting it was as a solution to answering individual viewer mail. I encourage people to ask everyone, not just me.

 
photo posted by [...]

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