eric rochow

Just a quick thought here. Today I spoke at SocialDevCamp Chicago on creating niche social networks. I was asked by an audience member how she could get people who use their website to start taking part in conversations, interacting.

My answer was that she herself was probably not going to get more people to interact, but I suggested she use her talkers. Talkers are people who spread your message for you. In this case the talkers would be people who already interact on the site, they can get others to take part because the targeted people see someone like themselves who is participating; its a peer to peer thing, rather than the webmaster trying to get them to particpate.

I learned a ton about this at Andy Sernovitz’s Word of Mouth Marketing Crash Course, which I will talk about in a separate post.