eric rochow

I bought a new bike helmet from Performance Bicycle’s website this week. The site experience was pretty good, no glaring human interface flaws.

Going thru the checkout, I unchecked any button that offered to add me to an email list of any sort.

And in the special instructions text box, i wrote:

Please do not add my name to any postal or email lists. I do not want to receive any email or postal mail information.

I’m not a buyer of of much in the way of cycling, and I don’t need yet another catalog or emails clogging my inbox. And today, I get a promotional email from Performance Bicycle: “Welcome to our Email List”

If you offer people a place to type a note when placing an order, you need to pay attention to what people say.