eric rochow

I think most blogs are successful if their focus is a niche, rather than just a ramble of thoughts. ( ok, mine is a ramble of thoughts )

Today I learned that Mark Frauenfelder of Make Magazine has a blog, Dinosaurs and Robots, which I learned about from Make Magazine’s daily email. While reading about Mark building a chicken coop, ( which i will share with Gardenfork viewers on The Green House ) I found a link to Toolmonger, a blog and podcast.

Bang, I see the first few posts and I am hooked. For some people its puppies, for some its infants; for me its tools. Whats not to like with subject headings like ” 1 Beer Projects”?

I knew exactly what they meant by that term. And when they say beer, I know what kind of beer: Lawnmower Beer

‘LawnmowerBeer’ a phrase I claim to have coined, is an inexpensive lager, preferably a old Milwaukee brand, like Pabst Blue Ribbon, the kind your dad let you take a sip of when you worked in the yard.

Toolmonger, as a blog and podcast is a social media success story, and will blossom in the future as it serves a passionate niche of people, many of which love to share, and I believe marketers want to reach.