Comments on: The 1% rule rings true for Gardenfork http://ericrochow.com/2008/01/09/the-1-rule/ Host and Producer of Gardenfork & Real World Green, www.green-house.tv Thu, 04 Jun 2009 16:47:21 -0600 http://wordpress.org/?v=2.8.3 hourly 1 By: Travell Perkins http://ericrochow.com/2008/01/09/the-1-rule/comment-page-1/#comment-435 Travell Perkins Sun, 20 Jan 2008 06:19:49 +0000 http://ericrochow.com/2008/01/09/the-1-rule/#comment-435 The 1% rule is is something that is coming home and hitting me hard. In the states where the focus is on the economy and elections a lot of niche players are wondering where the love is. Cathy Zoi, CEO for the Alliance for Climate Protection sent an email blast (funny you should bring up email marketing in your other post, which I know you love) asking of the hundreds of questions fielded to candidates why less than 1% where on the environment? I guess for me its just one more feather in the cap for platform plays. Do utility companies care about the 1% rule? Google cares, but doe s Comcast? All very interesting... EcoEgg.org gets about 100 users on average and we have 18 members on the social site that I will kill soon. My suggestion for the 1% duldrums... increase the "What's in it for me?" factor. For something like Garden Fork I would suggest contests. Maybe a recipe contest where the winner has there dish prepared on the show. You have a couple of rounds where the people who make it to the finals have their recipe aired across two shows. This would also bring in a wider audience which is really the only way to really make the 1% rule work for you. The answer is in 1% of what? -Travell The 1% rule is is something that is coming home and hitting me hard. In the states where the focus is on the economy and elections a lot of niche players are wondering where the love is. Cathy Zoi, CEO for the Alliance for Climate Protection sent an email blast (funny you should bring up email marketing in your other post, which I know you love) asking of the hundreds of questions fielded to candidates why less than 1% where on the environment? I guess for me its just one more feather in the cap for platform plays. Do utility companies care about the 1% rule? Google cares, but doe s Comcast? All very interesting… EcoEgg.org gets about 100 users on average and we have 18 members on the social site that I will kill soon. My suggestion for the 1% duldrums… increase the “What’s in it for me?” factor. For something like Garden Fork I would suggest contests. Maybe a recipe contest where the winner has there dish prepared on the show. You have a couple of rounds where the people who make it to the finals have their recipe aired across two shows. This would also bring in a wider audience which is really the only way to really make the 1% rule work for you. The answer is in 1% of what?

-Travell

]]> By: Jackie Huba http://ericrochow.com/2008/01/09/the-1-rule/comment-page-1/#comment-428 Jackie Huba Thu, 10 Jan 2008 15:28:08 +0000 http://ericrochow.com/2008/01/09/the-1-rule/#comment-428 Eric, Thanks for sharing your numbers. Interesting to see that the 1% Rule works for your sites, too. Eric,
Thanks for sharing your numbers. Interesting to see that the 1% Rule works for your sites, too.

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