eric rochow

OK, this has been said already a few times, but this article from IBM does have some good points:

Digital entertainment is experiencing faster adoption than anyone had previously anticipated. The advertising community needs to dramatically re-orient its business to serve consumers who increasingly access content in non-linear formats,” said Bill Battino, Communications Sector managing partner, IBM Global Business Services. “Companies must re-look at how they serve content to consumers with business models based much more on engaging consumers in a relationship.

Gardenfork and Real World Green are all about relationships. Especially with Gardenfork, the email I get is passionate. And, I’ve gotten several emails telling me what kind of advertising these viewers would like to see on the show. I’ve found that people will watch relevant advertising.