eric rochow

Our Yellow Lab, Henry, has had intestinal issues and problems gaining weight. After many visits to her doctors, she is now eating Eukanuba Low Residue dog food, and it has allowed her to gain weight. Our previous pup, Jack, a Beagle, had Irritable Bowel Disease, and again, Eukanuba Low Residue was the one food [...]

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If you want to grow a relationship with people in a town, it would help to start with a little research.
Here is an email I just sent out to everyone who subscribes to the Colebrook News, the email newsletter and community website I help run for the town of Colebrook, CT. I’ve put in additional [...]

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My father-in-law calls every weekend to tell me about the wonderful weather in N.C. But we also talk about Gardenfork and Real World Green.

He is Gardenfork’s community liason to the retirement crowd, spreading the word of online video to the retirement masses. Today he brought up an important point for everyone to keep in mind [...]

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I saw Michael Chin demonstrate KickApps suite of widgets that allows a website to have its own version of YouTube, one more way to build community around a site.

Using KickApps you can  create a “video -enabled community with cool, customizable widgets” which looks pretty neat. I can see using this on Gardenfork for viewer submitted [...]

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I first met John Federico trying to climb past him and his chair at Cooper Union, as I noticed Gary Vaynerchuk of winelibrarytv.com, and I wanted to meet him. (Gary that is)
But then I sat down between Gary and John and got to know John. When you are with Gary Vaynerchuk, this can be difficult, [...]

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I was at the NY Videoblogger meeting last week and a person new to videoblogging was asking a million questions, and had been doing so for the past 2 months. I finally said to the person,
“You just have to go out and start doing it, you will learn a lot more very quickly”
Which is what [...]

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I am big on customer service. Its a big part of my job.
I’ve watched as Netflix has tried to slay the Blockbuster dragon, and now they have moved things up a notch. They have eliminated email customer service and built a call center in Oregon because, people in Oregon are polite.
From an article in the [...]

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45 days after Chris Brogan invites me to join Facebook, I finally create my profile there. My initial response is along the lines of what was said on On Digital Media, its more ‘now’ than LinkedIn, which seems more like a static snapshot in time.
Fairly easy to set up, all you have to do is [...]

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I met Matt Semel, creative director of 10 Ton, at the Big Screen, Little Screen meetup he hosts. His company has listed The Guide to Great Online Video
Be great
With so many choices, the mediocre will be ignored. The best way to reach people is not by being repetitive and intrusive, but simply by being great—intrinsically [...]

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At the Church Corn Roast, I ran into many people, one of them, Frank, runs the church website. We talked about the community blog, and how few people comment on it.
I still think, in a small town like this, in person communication is preferred. Email is not the first means of getting someone’s attention. People [...]

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