eric rochow : social media handyman

I’ve talked about this before, as the ad model I see for gardenfork and similar online content. A short 15 second pre-roll ad is about all that most online viewers will probably watch before a show. Now Dan Rayburn of Streaming Media tells us about an NBC announcement.

NBC announced that it would no longer run or accept pre-roll ads longer than 15 seconds for short-form content. They did not define what length “short-form” is to them, but also said they would still run 30 seconds pre-roll ads in front of full-length episodes. This is a smart move on their part. I know a lot of sites already run 15 second ads, but in most cases, the advertiser really ends up deciding the length of the ad as opposed to the site.