eric rochow : social media handyman

Testament to what can be done in this new media age, Rocketboom, the daily slightly tech oriented news show, created by Andrew Baron, made some nice coin last year:

I sat down with my accountant last week (I’m trying to get used to the fact that I actually have an accountant!), and for the entire period of 2006, I managed to bring in $247,412 via Rocketboom. $210k of that was in advertising and licensing and the rest was mostly from consulting and merchandising. I realize its unusual to report this kind of information and I may not have the luxury of doing so in the future (and may not even want to myself) but I’m hoping to emphasize the point while I can – a point that I have often tried to make – which is that you can do this. Considering that I had almost no business experience when I started (yet just enough to know I would need to bring on a business partner), most of the incoming potential was never even realized and fell into the pending issue folders due to the lack of having the resources or know-how to accommodate all of it, the production became unstable half way through the year and then went into the dreaded mode of “sustaining” for many months (where over 6 months elapsed just keeping afloat with no innovation which is where I am today – Joanne and I are only now about to roll out what is essentially an RB 3.0) and then finishing off the year with the absolute best possible scenario with regards to Abbey, all-in-all, its carpe diem folks.

The ballpark is still wide open. If you have tasteful content that people respond to and half a business mind, you should be fairing at least this well.

I like Andrew’s approach, one of lets all meet up and talk. He runs the NY videoblogger meetup in addition to running Rocketboom, and when in SF for the Mac Expo posted an invite to this blog Dembot for bloggers to meet up there as well.